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WordPress & WooCommerce plugin

Install the plugin, connect it with your server secret and send every paid order server-side.

What the plugin does

  • Prints the tracking script first in <head>, before any pixel plugin.
  • Sends every paid WooCommerce order from your server to ours as Purchase with event ID purchase_<order_id> — once per order, even when the customer never reaches the thank-you page.
  • Includes hashed email, phone, name, address and customer ID, plus IP, user agent, _fbp and _fbc captured at checkout.
  • Optional server-side AddToCart and InitiateCheckout (off by default).

Install

  1. In your dashboard open the site → WordPress / WooCommerce plugin → Download. The zip is prefilled with your site key and tracking URL.
  2. WordPress admin → Plugins → Add New → Upload Plugin → choose the zip → Install → Activate.
  3. Go to Settings → TrackPilot. Paste the server secret from your site page (shown once when created; use "Issue new server secret" on the site page if you lost it). It is stored encrypted in WordPress.
  4. Click Test connection. You should see "Connected" and a TestEvent in your Event log.

Avoid double counting

For the browser Purchase to deduplicate with the server one, your pixel plugin must send the order ID: eventID: 'purchase_<order id>' or an order_id parameter. Pixel plugins that send their own Conversions API events (for example the official "Meta for WooCommerce" CAPI option) should have their server-side part switched off, otherwise Meta receives two server Purchases with different IDs.

Requirements

WordPress 5.8+, PHP 7.4+. WooCommerce is optional (without it the plugin only adds the script). Sending uses Action Scheduler, which ships with WooCommerce, with automatic retries.

Stuck? Ask for setup help — we answer in বাংলা or English.